Consultation for the implementation of the OECS communications campaign to the OECS diaspora communities for free movement within the Eastern Caribbean Economic Union.

 

Specific information about the vacancy

   
   
   

II. Background

IOM seeks to recruit a qualified marketing or communications consultant firm to lead a community diagnosis exercise and project implementation for a communications campaign that aims to promote the benefits of free movement for the citizens of the OECS diaspora community. This activity will be implemented under the management of the International Organization for Migration (IOM), under the Western Hemisphere Program, hereinafter "Program", funded by the US Department of State Bureau of Population, Refugees, and Migration. The Program aims to build government capacities to manage migration in a sustainable and humane way.  

In 2019, IOM produced a report on Free Movement in the Caribbean: Economic and Security Dimensions which reviewed the free movement regimes of the CARICOM Single Market and Economy (CSME) and the OECS. In the report, it was found that the OECS nationals have a general understanding of historical, political and cultural commonality and identity amongst themselves. However, the OECS has some of the highest rates of emigration in the world. As a result, an effort to re-engage their understanding of the rights, benefits and opportunities they have under the Revised Treaty of Basseterre is needed.

Therefore, reengagement with the OECS diaspora on their knowledge of their rights, their acquired skills, and the benefits afforded to them as OECS citizens provides an opportunity for the IOM to begin a process of reconnection and capacity building within the digital space.

Consequently, the development of a communications campaign that engages the diaspora would evaluate how said community wants to relate to their countries of origin on national, economic, cultural and personal levels.

By implementing this, the organisations would then have a clearer understanding of how they can engage the diaspora community in the context of a post-COVID 19 world where much of the already known benefits, as well as established travel and free-movement policies have had to adapt. The purpose of this campaign is to promote the benefits of the OECS free movement regime under the established principles of the Revised Treaty of Basseterre to the Eastern Caribbean diaspora community and facilitate new cooperation with their countries of origin.

III. Responsibilities

 

Objective 

To reengage the diaspora as part of the OECS in order to position the idea that there are opportunities for them beyond their home country.  

 

Target Audience: 

Adults with a working age in the diaspora who are citizens of and consider themselves strongly linked to their respective country (Antigua and Barbuda, Dominica, Granada, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines.) These target diasporas are in the United States, United Kingdom, and Canada.   

 

Key Messaging:

  • Being a OECS citizen gives us many rights and benefits. 
  • Free mobility allows us to have many homes. 
  • Being part of the development of my region after COVID-19 is important to me.  
  • I am part of OECS beyond sending remittances.

 

Approach: 

The campaign is intended to be developed from a cultural approach. It will look to reinforce the regional identity of the OECS citizens for them to keep connected with the region after they leave and also to keep in mind the possibilities the region could offer them in terms of employment, study, and development in general.  

 

Note: it is expected that the methodology for this consultancy will be developed by the marketing firm.

Payments

Steps

Product

Description

Delivery

Payment

1

Community Diagnosis and Work Plan

Diagnosis final report- contains a baseline for the development of the campaign. It addresses the main communication needs of the target audience and other relevant stakeholders. It must also provide information on effective distribution networks for the implementation of a successful media campaign.

Must include elements of the following:

Desk review:

  • Aspects of the Political, Economic, Social, Cultural context relevant for the campaign.
  • Stakeholders mapping.
  • State of the question of the target audience and the issue to be addressed

 

Data collection:

  • Online surveys
  • Interviews or focus groups with people from the target audience and key political actors or any relevant stakeholder.

 

Information on target audience:

  • Socio-demographic data
  • Knowledge, attitudes and practices and behaviours on the campaign issue
  • Segment on obstacles and enabling factors to achieve change in desired behaviour
  • Information on cultural perceptions and codes that serve as creative input
  • Segment on communication: channels communication, trusted information sources, formats, preferences and capabilities for reception of information, media consumption,

 

Final Report

May 30

30%

2

Strategic Design and Campaign Proposal

Campaign Strategy-

The company will submit its initial proposals, which must be validated by IOM and associated counterparts. This will be subject to amendments follow a review and will be approval upon the final agreed upon version.

Draft proposal must include elements of the following:

Strategic Plan

Creative concept: The campaign is expected to have an attractive creative concept for the target audience. Proposals for graphic concepts, slogans, etc. are developed.

 

Communication products (storyboard or draft versions): It is expected that different formats will be used.

 

Distribution and monitoring plan 

June 30

30%

3

Production & Distribution

Campaign Implementation

Final production of communication products is submitted

 

Communications campaign is implemented by IOM in coordination with the firm.

August 31

40%

 

 

Expectations for the service provider:

  • Communicate regularly with the IOM Program Support Officer for the Caribbean and Communications Team. 
  • Follow the IOM Data Protection Manual, brand book and general guidelines.
  • Implement community diagnosis and communications campaign to target group.
  • Deliver documents and other deliverables in a timely manner as stated in the work plan, or as amended in conjunction with supervisors. 
  • Maintain a neutral and professional approach throughout the completion of the contract.
  • Ensure that all and any relevant data and finding are documented, appropriately archived and shared with IOM. 
  • Collaborate with Program and Communications Assistant in leading tasks to completion to ensure successful project implementation. 

 

 





 

IV.  PRIORITISED PROFILE

Applicants with experience in the following areas will be prioritised:

 

Education:

  • Lead project manager should have an accredited graduate or post-graduate degree in social sciences (media communications, marketing), humanities (graphic design, digital humanities) or an equivalent from an accredited institution.  

 

Experience:

  • International marketing research
  • Community surveying and evaluation
  • Experience in qualitative and quantitative research processes.
  • Knowledge in statistics.
  • Work with International inter-governmental organizations

 

Languages

  • Native-level fluency in written and spoken English. Caribbean Creole or Patois is advantageous.

 

Competencies

The position must demonstrate the following technical and personal skills:

 Personal

  • Creates a respectful environment, free from harassment and retaliation, and promotes the prevention of sexual exploitation and abuse (PSEA).
  • Accepts and gives constructive criticism.
  • Follow all relevant IOM procedures, processes and policies as communicated by IOM.
  • Meets deadlines, cost and quality requirements for products.
  • Client orientation.
  • Identify problems, opportunities, and risks that are central to responsibilities.
  • Incorporates gender-related needs, perspectives and concerns and promotes equitable gender participation.
  • Treat all colleagues with respect and dignity.
  • Works effectively with people from different cultures adapting to relevant cultural contexts.

 

 Communication

  • Clearly communicates and hears comments on changes in priorities and procedures.
  • Writes clearly and effectively, adapting the wording and style to the desired audience.
  • Listens effectively and communicates clearly.

 

 Planning and organizing

  • Organizes and documents work to allow planned and unplanned delivery.
  • Proactively develop new ways to solve problems.

 

Teamwork

  • Actively supports and implements the group's final decisions.




 

V. INTELLECTUAL PROPERTY

Any coordination with counterparties and the information collected during the work of this contract, both qualitative and quantitative, as well as the analytical documents produced, as well as all products generated from this consultancy, before and after the approval of the National Coordination of Mesoamerica Program, are the property of IOM, who will have exclusive rights to publish or disseminate the documents originating in this consultancy.

Original, editable files for any design, graphics, animation or video must be handed over to IOM.

IOM will retain rights to further modify the products at any time the future.

 

To apply to this position, please provide CV, technical and financial proposal, references, and workplan. A writing sample is encouraged. Please send applications to iomsanjoseprocurement@iom.intindicating "Consultancy: Caribbean Communications Campaign" as email subject. Only applications from corporate entities or legal persons will be considered.

Lugar de trabajo: 
Work may be conducted remotely, but candidates based in the one of Member States of the Organisation of Eastern Caribbean States (OECS) or Caribbean Community (CARICOM) are preferred.
Grade: 
Consultancy
Fecha limite: 
Miércoles, Abril 21, 2021