Communication for Development Campaigns 2024 - 2025
Communication for Development is a methodology that promotes social changes in the target population in a sustainable manner through participatory and evidence-based processes. IOM has been implementing this in Mesoamerica since 2019 and in this document you can find a summary of the campaigns underway in Mexico, Guatemala, Honduras, El Salvador, Panama and Dominican Republic.
Resources on Migration and Journalism
Specialized resources designed by IOM with a communication responsibility approach in addressing migration. Recommended for professional, students and general audiences who might want to broaden their knowledge in the issue.
Baseline for "Think Twice" campaign in Guatemala (2021)
The Communication for Development methodology is being implemented in Guatemala in the municipalities of Sibinal, San Marcos, San Pedro Sacatepéquez and Salcajá through "Think Twice" campaign, which seeks that young people learn to inform themselves in a safe way in order to avoid believing rumors or being victims of deception related to irregular migration and local options. This baseline provides an understanding of people's knowledge, attitudes and practices regarding irregular migration and evidence to guide the implementation of the methodology.
Baseline of "Think Twice" campaign in Honduras (2021)
The Communication for Development methodology is being implemented in Honduras in the municipalities of El Progreso and Central District (Tegucigalpa and Comayagüela), through the campaign "Think Twice", which seeks to teach young people to inform themselves in a safe way in order to avoid believing rumors or being victims of deception related to migration and local options. This baseline allows us to understand people's knowledge, attitudes and practices regarding this issue and to provide evidence that will guide the implementation of the methodology.
Baseline for "Think Twice" campaign in Panama (2021)
The Communication for Development methodology is being implemented in Panama in the community of La Chorrera, through the "Think Twice" campaign, which seeks to develop skills in the migrant population to help them recognize false offers and news for purposes of labor exploitation and human trafficking. This baseline allows us to understand people's knowledge, attitudes and practices regarding these issues and to provide evidence that will guide the implementation of the methodology.
Baseline for Haitian Migration Campaign
The objective of this communication strategy is to raise awareness among Haitian population with the intention of migrating and among people in transit countries (mainly Chile and Brazil) about the risks of irregular migration, especially in the Darién Gap in Panama, located on the border with Colombia.
Baseline for "Think Twice" campaign in Santa Ana y San Salvador
The Communication for Development methodology is being implemented in El Salvador in the municipalities of San Salvador and Santa Ana through the "Think Twice" campaign, which seeks to help young people learn to inform themselves in a safe way, avoiding believing rumors or being victims of deception related to migration and local options. This baseline allows us to understand people's knowledge, attitudes and practices regarding this issue and to provide evidence that will guide the implementation of the methodology.
Baseline of "Think Twice" campaign in Mexico
Recently, IOM implemented "Think Twice", a campaign in El Salvador, Guatemala and Honduras with the objective of strengthening the capacity of young people to recognize false offers and information related to human trafficking and migrant smuggling. This baseline was developed to gather evidence from the local context of Tapachula and Tijuana in order to adapt this campaign in these Mexican comunities. The main goal is to strengthen the capacity of Central American migrants residing in these communities to prevent human trafficking for labor exploitation.
"Think Twice" campaign results
The "Think Twice" campaign was implemented in coordination with local partners from eight communities in northern Central America (Ahuachapán, San Salvador, Salcajá, San Marcos, San Pedro Sacatepéquez, Cofradía, San Pedro Sula and El Progreso) between October 2020 and January 2021.
Communication campaign on the risks of irregular migration through the Darien forest
The "Speak the Truth" (Pale Verite) campaign follows the "Migrants as Messengers" model and has adapted the C4D methodology to crisis and emergency contexts. It targets potential migrants in Haiti and Haitian migrants in South American transit countries. Its objective is to inform about the risks of irregular migration through the Darien jungle using the testimonies of those who have already lived the experience.